Trends influencing ZymIQ
Lasting effects of COVID-19
The effects of the COVID-19 pandemic will last for generations. This makes knowledge about how to protect yourself against viruses and bacteria a top priority.
Increasing health interest
More people are assuming greater responsibility for their personal health, and are approaching it in a more holistic manner. The high demand for natural beauty products and a healthy lifestyle is expected to drive the demand for cosmetic and pharmaceutical products.
Growing consumer awareness
As a result of the increased focus on the environment and climate, ethical products with natural ingredients are becoming increasingly popular.
A growing Population
The world population is expected to grow from 7.8 billion in 2020 to 9.9 billion by 2050 (Population Reference Bureau (PRB), 2020). It’s estimated that out of these, 2 billion will be over the age of 50 (WHO, 2018). This will create a massive demand for health products, together with an increased interest in skincare formulas for a younger appearance.
Increasing interest in cosmetic products
Due to the growing number of consumers interested in maintaining a youthful appearance, the cosmeceutical market is growing markedly. The interest in how to keep a healthy skin has increased in younger people. Also, with an aging population, especially in strong consumer markets such as the United States and Europe, the demand for cosmetics is expected to grow. As baby-boomers have become keen to control signs of aging, the demand for cosmeceuticals has already increased substantially.
More resources spent on pets
The number of dog owners and cat owners has increased during the ongoing pandemic. Today, more is spent on animal health. People regard their pets as family members and treat them accordingly. Depending on breed, the average American will spend between USD 27,000 and 42,000 on their pet during its lifetime.
New emerging viruses
New viruses emerge all the time, leading to a rapid demand for general vaccine complements. These target different types of viruses, such as:
– Recurrent flu health problems
– New viral infections that are difficult to treat, such as the coronavirus diseases MERS, SARS, and COVID-19
Antibiotic resistance
Antibiotic resistance is one of the most serious global health threats today. According to WHO, antibiotic resistance is rising to dangerously high levels in all parts of the world. As a result, WHO encourages the health industry to invest in research and development to find solutions to prevent and control its spread.